Fractional CMOB2B SaaS · LinkedIn creator
inWe cut our creative turnaround from two weeks to an afternoon. Here's the exact workflow (and the tool I'd tell my old team to buy) ↓
Your product, in their words
inX B2B influencer marketing on LinkedIn & X
Get your product into the feeds your buyers actually read.
We match B2B brands with operators, founders and niche experts on LinkedIn and X, run the campaign end to end, then turn the winning posts into paid ads with Krillion AI.
- Vetted creators
- You approve every post
- One contract, one invoice
Paid partnership · always disclosed
Growth marketerThreads on paid social · X creator
XI tested six tools for making ad creative this month. Only one I'd pay for. 🧵 1/7
1 · Match
We shortlist creators whose followers match your ICP by role, industry and company size, not by follower count.
2 · Publish
Briefs, drafts and approvals in one thread. Posts go live on LinkedIn and X on a schedule you sign off.
3 · Amplify
The best posts get paid reach, and Krillion AI rebuilds their winning angles as static ads for paid social.
Two platforms, two jobs
LinkedIn builds trust. X builds momentum.
Most B2B buyers use both, in different moods. We plan each campaign so the two platforms do different work instead of repeating the same post twice.
inLinkedIn
Where decision-makers read slowly and share with their team.
- Creator posts, carousels and document postsLong-form stories about the problem your product solves
- Executive ghostwritingYour founders and leaders become creators too
- Paid reach on the best creator postsPromoted with the creator's permission, so the post keeps their name
Best for: consideration, pipeline, category authority
X
X
Where builders and early adopters move fast and talk in public.
- Threads and launch-day postsHands-on breakdowns that people bookmark and quote
- Coordinated launch wavesSeveral creators posting in the same window for a visible spike
- Founder-led replies and quote postsYour team joins the conversation the creators start
Best for: launches, reach, developer and early-adopter audiences
How we pick creators
Audience first, follower count last.
A creator with a smaller following made of your buyers beats a big account made of everyone. Every creator we put forward clears four checks.
01
Audience fit
Who actually follows and engages: job titles, industries and company sizes that match your ICP.
02
Real engagement
Comments from real people in your market, not pods, giveaways or bought reach.
03
Credibility
They've done the work they post about, so a recommendation from them carries weight.
04
Brand safety
Post history reviewed, and every sponsored post carries the platform's paid-partnership label.
Built on Krillion AI
Your best creator posts don't stop at organic.
Most influencer campaigns end when the post goes live. Ours keep going: we take what worked and turn it into ads, using the same AI ad platform Krillion builds.
- 1Find the winnersWe compare every post on reach, engagement and clicks to see which angles landed.
- 2Rebuild them as adsKrillion AI turns the winning angle into static ad variations in portrait, square and landscape.
- 3Scale what worksRun them on LinkedIn, X, Meta and display, so your creator budget keeps working after the campaign.
Packages
Start small, then keep what works.
Every package is quoted from your brief: the creators you need, the platforms and the timeline. You see the full creator list and cost before anything is booked.
Test
3–5 creators · about 2 weeks
Find out which creators and angles work for your product before you commit a bigger budget.
- Creator shortlist and outreach
- Briefs and draft approvals
- One platform or both
- Results report per creator
Program
6–12 creators · about a month
A full campaign around a launch or a quarter's pipeline goal, on LinkedIn and X together.
- Everything in Test
- Coordinated posting schedule
- Paid reach on top posts
- Winning posts rebuilt as ads in Krillion AI
Always-on
A rolling bench · monthly
A steady presence in your buyers' feeds, with creators you keep working with month after month.
- Everything in Program
- Executive ghostwriting
- Monthly creator rotation
- Ongoing ad creative from Krillion AI
FAQ
Questions brands ask first.
Anything else, ask in the brief form below and we'll answer it in the proposal.
What does a campaign cost?
It depends on how many creators you need, their audience and the platforms. We quote every campaign from your brief, and you see each creator and their fee before anything is booked. Creators are paid through us, so you sign one contract and pay one invoice.
Do we get to approve the posts?
Yes. Every draft comes to you before it goes live. Creators write in their own voice, because that is why their audience listens, but nothing is posted without your sign-off.
Are sponsored posts disclosed?
Always. Every sponsored post uses the platform's paid-partnership label and a clear disclosure in the copy. It protects you, the creator and the trust that makes the post work.
Should we pick LinkedIn or X?
Pick by where your buyers spend time and what you need. LinkedIn suits considered B2B purchases and pipeline; X suits launches, developer tools and early adopters. Many campaigns use both, with each platform doing a different job.
Can our own founders or executives be the creators?
Yes. Executive ghostwriting is part of the Always-on package and available on its own. We interview your leaders, write in their voice and they approve every post.
How do Krillion AI ads fit in?
When a creator post performs, we take its angle and use Krillion AI to produce static ad variations in portrait, square and landscape for paid social. You get ads that are already tested by a real audience.
How fast can a campaign go live?
It depends on creator availability and your approval speed. Tell us your launch date in the brief and we'll plan the schedule backwards from it.
Plan a campaign
Tell us who you need to reach.
Send a short brief. We'll come back with a creator shortlist, a posting plan for LinkedIn and X, and a quote.
Prefer email? Write to hello@trykrillion.com